How Can a Digital Ecosystem Optimise Road Transport?

Screenshot from the Article on the Cefriel’s website on 11 March 2025 (in Italian)

Fabrizio Borgogna, Project Manager at GRUBER Logistics, discusses the benefits of secure and interoperable data exchange being developed in collaboration with Cefriel, as part of the European KEYSTONE project. Fabrizio Borgogna, Project Manager at GRUBER Logistics explains:

“In addition to its digitisation goals, GRUBER Logistics—an international transport and logistics provider—is firmly committed to research and development to optimise road transport, particularly with sustainability in mind”

This commitment led GRUBER to join the KEYSTONE project, which aims to establish a model digital ecosystem by 2026, grounded in real data shared among interconnected public and private stakeholders. As Fabrizio states, “From the outset, KEYSTONE stood out as a project of significant value. Its technologies will be tested in two real-world scenarios, one of which is coordinated by GRUBER Logistics, a member of ALICE, the European Technology Platform, and of the Digital Transport and Logistics Forum (DTLF). The KEYSTONE project aligns with the EU’s transition towards the EFTI regulation for digital freight transport.”

What is GRUBER’s role in the KEYSTONE project?

Our role supports three key objectives,” says Borgogna. “First, to foster digital and horizontal cooperation by enabling secure, seamless data exchange among logistics players. Second, to enhance security and certification throughout the supply chain. And third, to promote paperless transport, freeing up human resources currently focused on document handling for more value-added tasks.”

How is GRUBER contributing?

“GRUBER Logistics is trialling the KEYSTONE technologies in the field to improve road transport efficiency,” Borgogna explains. “We're testing the KEYSTONE web app, designed for use by both logistics operators and control authorities. Working closely with the Port of La Spezia, we bring practical, real-world insights to the table. Thanks to Cefriel’s outstanding support, we adopted a common language that bridges technology and logistics, helping us clearly define and fulfil our role in the project. Digitalisation is an unstoppable force—and a significant opportunity,” he adds. “It enables cost and time savings that can be reinvested into higher-value activities, ultimately improving outcomes for operators across the supply chain.”

What sets KEYSTONE apart from similar initiatives?

“What makes KEYSTONE unique is its ambition to deliver long-term, tangible value,” says Borgogna. “Together with our partners, we’re developing a sustainable business model for the platform, ensuring that the real-world use case lives on beyond the project’s lifecycle.”

He continues, “In our scenario, the solution allows operators to share data in advance with the Port System Authority of the Eastern Ligurian Sea, improving access to the Port of La Spezia.” This practical collaboration illustrates how KEYSTONE has built a distinctive network of stakeholders with the potential to grow and strengthen well beyond the project’s completion.

“We are all working together to ensure the solution is economically viable and scalable. Our goal is to create a virtuous circle, encouraging more companies to join the network after seeing the real benefits of what we’re achieving with KEYSTONE.”